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WORK / ECOMMERCE

Ecommerce Growth

Consumer health, apparel and live commerce. Product information, screenshots and video creative are separated to make the path from positioning to conversion clear.

03 CASE STUDIES
EC / 01VI

Vitalitown 120 Billion CFUs

PROBIOTICS · DIGESTIVE SUPPORT

Performance Growth for Consumer Health

A scalable creative system built around 120 billion CFUs, prebiotics and digestive enzymes—combining pain-point hooks, product proof and promotional moments.

Product PositioningHooks & ScriptsUGC CreativeConversion Creative
VIDEO OUTPUTVideo Creative
01痛点切入
02促销转化
03口碑证言
04益生菌促销 04
05益生菌促销 09.21
PRODUCTProduct
Vitalitown 120 Billion CFUs product image 1
SCREENSHOTSProduct Screens & Creative Proof
Vitalitown 120 Billion CFUs screenshot 1
01
Vitalitown 120 Billion CFUs screenshot 2
02
EC / 0212

12-Pack Black Tees

MEN'S BASIC CREW NECK TEE

Performance Growth for Apparel

Continuous creative testing across price advantages, product proof and everyday wear scenarios.

Price HooksProduct ProofLifestyle CreativeConversion Design
VIDEO OUTPUTVideo Creative
01价格切入 01
02价格切入 02
03产品证明 01
04产品证明 02
05场景表达 01
06场景表达 02
PRODUCTProduct
SCREENSHOTSProduct Screens & Creative Proof
This case currently features video creative only.
EC / 03Palmstreet icon

Palmstreet

LIVE COMMERCE · NORTH AMERICA

Interest Commerce & Live Community Growth

Helping an interest-commerce platform expand in North America through multi-category live buying and selling, vertical communities and time-sensitive giveaways.

Meta AdsInterest-community ContentVideo CreativeCreative Production
VIDEO OUTPUTVideo Creative
01Plant Collector
02Live Shopping
SCREENSHOTSProduct Screens & Creative Proof
Palmstreet screenshot 1
01
Palmstreet screenshot 2
02
Palmstreet screenshot 3
03